Technology is becoming so ubiquitous that we sometimes forget how huge its effect is upon our productivity and performance. CRE has changed dramatically in the last few years, thanks to technology companies that tailor their products to our industry, and from the looks of things they’re just getting started.
While few would argue that tech tools are beneficial, they’re still just catching on with the CRE industry. A recent survey showed only 27 percent of responding professionals use sites such as RealMassive, LoopNet and CoStar to find or list commercial real estate space, and 18 percent use e-mail marketing programs.
Often the reason given for failing to make use of technology tools in CRE is a lack of time to select and learn to use relevant applications and platforms. There are a massive number of tools from which to choose, so it can be very helpful to have a general idea of what the best of them can do for you.