What are the top goals of brokers? Bringing in leads, making relationships and closing deals are a few important ones. To achieve these goals, marketing your brand and listings are musts.
So, how can you be more effective at marketing your brokerage and listings? It is important to start from the ground up with your brand.
Ensure brand consistency
David Ogilvy called a brand “the intangible sum of a product’s attributes.” More than just your name, logo, messaging and color scheme, your brokerage’s brand is how people feel when they walk into your office, interact with your employees or respond to your materials. The sum of your brokerage’s attributes—every single interaction people have with your company—speaks volumes about the services you provide. Your brand is a promise to your clients as well as your team.