The DNA of #CRE survey

The DNA of #CRE survey is back for 2020! Buildout and The Broker List join forces to bring the CRE Tech community together again.

The survey is a great outlet for the CRE community to offer feedback on how they’re using the industry’s top tech tools. In taking the survey, you’re helping to contribute much needed data to the companies in our spaces, as well as get a pulse on what your peers – and competitors – are using to their advantage.

The survey only takes 10 minutes to complete, and there are versions for both brokers and marketing professionals. The DNA OF #CRE feedback portal closes on March 30th, so while we’re all isolation – take some time to share your thoughts, feedback, or product frustrations.

Survey respondents will be eligible for prizes as the survey hits milestones like 250, 500 and 1,000 responses. Buildout will notify winners via email.

Follow this link to take the survey:

Forbes Real Estate Council Member Spotlight: Ray Pressley

Meet Forbes Real Estate Council member Ray Pressley, COO and co-founder of Brevitas. Brevitas is a nationwide commercial real estate marketplace focused on investment sales and leasing. It provides marketing software for brokers and agents, including outbound email marketing, landing pages, and secure deal rooms. As co-founder, Pressley has been involved from the beginning, building the company’s platform from nothing to over 70,000 members

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We are happy to announce our new listing syndication partnership with SharpLaunch

We have an exciting partnership to announce. We will now be allowing the syndication of listing from SharpLaunch, the all-in-one commercial real estate marketing software for the CRE industry.

The partnership provides our members with the ability to pull listings that they are currently managing in SharpLaunch into their Brevitas account.

Any SharpLaunch customer can opt-in to have their sales and lease listings automatically display in the Brevitas marketplace free of charge. The process is done through a syndication that is enabled from your SharpLaunch account.  Customers to benefit from wider distribution without the hassle of having to manage and update listings from multiple platforms.

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Why is CRE marketing so important, and how can you improve yours?

What are the top goals of brokers? Bringing in leads, making relationships and closing deals are a few important ones. To achieve these goals, marketing your brand and listings are musts.

So, how can you be more effective at marketing your brokerage and listings? It is important to start from the ground up with your brand.

Ensure brand consistency

David Ogilvy called a brand the intangible sum of a product’s attributes.” More than just your name, logo, messaging and color scheme, your brokerage’s brand is how people feel when they walk into your office, interact with your employees or respond to your materials. The sum of your brokerage’s attributes—every single interaction people have with your company—speaks volumes about the services you provide. Your brand is a promise to your clients as well as your team.

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3 Reasons International Investors Love U.S. Commercial Real Estate

Commercial real estate is attracting the attention –and capital- of investors from all over the globe. Interest in the U.S. commercial market is driving up prices in major cities and creating intense competition, as well as capital for new development, something that is not necessarily forthcoming from U.S. banks.  Money is coming from high net worth individuals and pension funds, and perhaps most significantly from Sovereign Wealth Funds.

These government treasury funds manage a staggering amount of capital globally. Their value is over $6 trillion, and 60% of those funds are invested in real estate. Of the $8.7 billion that Asian investors spent on commercial real estate in the first quarter of last year, the U.S. market took in 40%.

Many of these large investors favor deals involving multiple properties, since the discount that comes with buying additional properties offers an opportunity for greater returns. Foreign investors have participated in major NYC development projects over the last few years, including the massive tower at 55 Hudson Yards, primarily funded by Japanese firm Mitsui Fudosan.

With about a quarter of all commercial transactions in NYC involving foreign capital, we might well ask: what is behind this intense international participation in our CRE market? Various factors draw foreign investors to U.S. commercial real estate, but chief among them are these three.

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Building a Property Investment Dream Team

Getting started investing in CRE requires a good deal of preparation and planning. One of the first considerations is forming a team, because this is not something one does alone. You’ll need experts in your corner to navigate this complex environment.

Technology developments have expanded our options and given us unprecedented access to experts and networks. Making use of these tools, investors can cover all of the bases much more efficiently and assemble a dream team.

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4 Ways to Simplify the Your Real Estate Sales Process

For a variety of reasons, owners and developers often find themselves in need of a quick and uncomplicated disposition for commercial property. This can be a tall order, but there are ways to make the process simpler and hasten its completion. Below we discuss some considerations that will be involved in getting the best price for a property while still meeting any existing time constraints.

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