4 Real Estate Marketing Techniques to Attract International Investors

real estate marketing

International investors are a huge potential source of business for CRE. Foreign capital already represents over 20% of the total investment in U.S. commercial properties, to the tune of more than $100 billion last year. Certain real estate marketing techniques can help attract these buyers. 

These buyers are primarily institutional funds originating in Canada, China, and Australia, with significant activity from the Asian Pacific as well. China alone has about 2.7 million high-net-worth individuals (earning $1.5 million plus), and the upper-middle class in China includes about 60 million people.

These international investors tend to favor American properties due to the relative stability of our markets and the increasingly transparent deal-making process. Despite this interest there are unique challenges to marketing to these buyers.

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3 Commercial Real Estate Technologies to Keep an Eye on in 2016

commercial real estate technologies

Developments in tech tools for commercial real estate have been coming hard and fast for the last few years. Adoption of commercial real estate technologies improve efficiency, accuracy, security, access, and transparency.

CRM platforms have become an essential tool for handling contacts, scheduling, transactions, and property management tasks. They streamline routine processes and enable customer service to reach levels that weren’t possible before.

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Where Foreign Investment is Headed in 2016

new york

This has been a very strong year for foreign investment in U.S. commercial real estate. Nearly 20% of the total sales volume for CRE in the U.S. now comes from international capital. There are a number of factors that fuel this flurry of activity. Our economy is strong and stable, relative to other markets, and transactions are more transparent. Low interest rates and favorable spreads are attracting the attention of foreign investors with large amounts of capital to park in a safe place. Capital preservation and higher yields help to draw international buyers to the U.S. market.

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3 Considerations to Make Before Investing in International CRE

CRE International

Opportunities abound in international real estate. Twenty percent of the deals made on CRE in the U.S. currently involve foreign capital, and American investors are also taking a closer look at investing overseas.

Investing in properties internationally necessarily involves considerations that domestic investment does not. In addition to customary concerns, like property history, financing, and market trends, international investors must consider conditions and laws in the country where the deal is located.

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Foreign Investment in U.S. Commercial Real Estate Market: An Update

Miami CRE

The American commercial real estate market has received a sizable shot in the arm from foreign investors in recent years, and indications point to continued growth there. With foreign capital representing about a quarter of all investment sales in the U.S., this activity has been important in enabling commercial developments here. As we settle into 2016, here’s a rundown of where things stand and where they’re likely headed.

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3 Non-Gateway Cities Where Foreign Investment Dollars May Surprise You

CRE Brevitas

Foreign investment in America, CRE has been booming in recent years, and fierce competition for a limited supply of properties has led some international investors to look beyond the primary markets to find a more suitable deal. Certainly New York still attracts the most foreign capital, including massive sovereign funds as well as high net worth individuals from China and the Middle East.

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Harnessing the International Real Estate Investor

international investor

Seasoned commercial real estate experts know many of the buyers in their region. They’ve worked in their market for years and built an impressive list of contacts and established relationships with important individuals – titans of industry. This leads many dispositions professionals to believe they have access to every buyer and are going to get the best and highest price for their asset. And, in a number of instances, they are correct… but they may be forgetting a person or two.

What about the international real estate investor?

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4 Ways Technology Makes International Property Investment Easier

International property

In the past, no one in their right mind would have considered making a major international property investment without personally inspecting the site and meeting personally with the seller. This made investing in foreign properties difficult. International real estate investment was once reserved for highly connected entities with deep pockets. Smaller investors and those just entering the international arena didn’t have access to the most attractive deals, and the complexities of investing solo kept many out of the game.

However, over the last decade CRE has increasingly taken advantage of digital tools and platforms that remove those barriers. Technology is making it easier to make connections and identify opportunities in international real estate investment, in several ways.

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